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| Der Titel des Buches | Contagious: How to Build Word of Mouth in the Digital Age |
| Veröffentlichungsdatum | |
| Sprache | Deutsch |
| ISBN-10 | 7888918658-TGV |
| Digital ISBN | 202-5280967878-NGY |
| Autor | Lucy Rottmann |
| Übersetzer | Udonna Faakhir |
| Seitenzahl | 599 Pages |
| Editor | Merle Stoltenberg |
| E-Book Format | EPub PDF AMZ HWP WRD |
| Dateigröße | 1.41 MB |
| Dateinamen | Contagious: How to Build Word of Mouth in the Digital Age.pdf |
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In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased ...
In Jonah Berger’s book, Contagious, he explains that one of the main reasons why people talk about things, and spread word of mouth (online or offline) is to display the traits that they want others to see in them. Charities, for example, are one of the most liked categorises of pages on Facebook. While some of this can be explained by ...
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G3466 Musterion — From a derivative of muo (to shut the mouth); a secret or “mystery” (through the idea of silence imposed by initiation into religious rites) — mystery. Don’t overlook that. The word “mystery” in the Bible has to do with shutting the mouth as one undergoes a secret
G3466 Musterion — From a derivative of muo (to shut the mouth); a secret or “mystery” (through the idea of silence imposed by initiation into religious rites) — mystery. Don’t overlook that. The word “mystery” in the Bible has to do with shutting the mouth as one undergoes a secret religious initiation.
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